The Dutch embassies in Bangkok, Hanoi, and Jakarta—together with the Netherlands Enterprise Agency (RVO) and Dutch Greenhouse Delta (DGD)—are jointly preparing the Dutch Horticultural Mission to Southeast Asia and invite Dutch companies to participate! The unique collaboration between these three Dutch embassies also enables participating companies to schedule dedicated meetings with the Agricultural Counsellors of these embassies.
Participation in the mission will also include participation in the Netherlands Lounge at HortEx 2026, taking place from 20–22 May in Bangkok, Thailand. All activities are scheduled during the week of 17–22 May 2026 in Thailand, complemented by additional visits elsewhere in the region.
Southeast Asia – home to 500 million people and a combined GDP of US$2.6 trillion -continues to strengthen its geopolitical role and its ambitions for long-term food security. The region faces significant challenges in agro-food production, creating meaningful opportunities for Dutch horticultural expertise, technology, and knowledge sharing.
Program (in development)*
The program is currently under preparation, shaped based on participant interest, and all activities remain subject to availability. The developing program will include:
• Orientation visits in Thailand and Malaysia
• Participation with Netherlands Lounge in HortEx 2026 (20–22 May 2026)
• Knowledge-sharing sessions, seminars, and networking events
• Field visits and opportunities to engage with regional partners
The Netherlands will present its latest innovations in sustainable and climate-smart horticulture through a dedicated Netherlands Lounge at HortEx 2026. Dutch companies will showcase forward-thinking solutions in Controlled Environment Agriculture (CEA), greenhouse technology, plant breeding, circular horticulture, post-harvest innovation, and more underlining the Netherlands’ global leadership in modern, sustainable horticulture.
Gijs Theunissen, Agricultural Counsellor of the Netherlands Embassy in Thailand:
“The Dutch horticultural sector continuously demonstrates how innovation and sustainability can go hand in hand. At HortEx 2026, the Netherlands Lounge will show how technology, knowledge and collaboration can help shape the future of horticulture and floriculture production in Asia and beyond.”
Mirjam Boekestijn, Dutch Greenhouse Delta:
“The Dutch horticultural ecosystem, from seed breeding to climate control, from biological pest management to smart post-harvest solutions, is more than just technology; it is about adapting innovations to local circumstances and sharing knowledge and expertise. Through platforms like HortEx 2026 in Bangkok, the Netherlands aims to strengthen partnerships across Southeast Asia and collaborate with regional counterparts to realize ambitions in sustainable, local production of fresh and safe vegetables, plants, and flowers.”
Why Participate
With both activities Dutch representatives have the opportunity to get a better insight in the market in Southeast Asia, engage with international stakeholders and clients, attend expert sessions, join field visits in Thailand and Malaysia, and contribute to resilient and future-proof horticultural systems in Southeast Asia.
More Information
More information about the HortEx 2026 can be found on www.hortex-exhibitions.com or by contacting:
Nova Exhibitions B.V.
E: info@nova-exhibitions.com
Contact: Kuno Jacobs
Tel.: +31 85 401 73 97
For questions concerning the Horticultural Mission please contact:
The Netherlands Enterprise Agency (RVO)
Contact: Laisy Deng
E: laisy.deng@rvo.nl
*The program is currently under development and subject to change; more information will follow shortly. Participation in the Netherlands Lounge at HortEx 2026 is included in the program, with an expected duration of two days.
